New Delhi: India’s largest consumer-owned organic cosmetics retailer has launched a product called Watsons Organic Shampoo.
The shampoo is made by a local firm, Watsos Organic Shampoos, and has been developed to make it easier for the consumer to buy the product.
“It’s a very different way of selling shampoo, which means there is less risk of overcharging,” said Ashok Kumar, managing director, Wantswaps organic cosmetics business.
“We believe we can provide a better value to our customers.”
Watsons is the second major Indian company to make a foray into the online marketplace for organic products.
In September, BSNL, India’s second-largest online shopping company, started selling its own organic shampoo in its online store.
The move came as Prime Minister Narendra Modi announced a new government initiative aimed at eliminating all the country’s toxic plastic waste, which has been blamed for causing a wave of cancer and other health problems across India.
According to a report by India’s Public Health Ministry, there were more than 5,000 plastic-related deaths and 7,500 cases of cancer in the country in 2016.
India accounts for more than 90% of the world’s plastic waste.
Watsos said in a statement that the new product will help the company increase its sales by making it easier to buy.
The WatsOS shampoo, it said, is a clean and safe product with a long shelf life.
“There are more than 40 ingredients in the shampoo and each one has a unique fragrance,” Kumar said.
“With this, it is a great option for consumers.”
India has more than 1.3 billion people and a population of about 1.8 billion.
